Lily
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starsPerformance-based Influencer Marketing

Only pay when your campaign gets views.

Lily is the TikTok campaign marketplace where brands set the terms and creators earn based on performance—not follower count.

I'm a BrandI'm a Creator
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Pay for performance

Views tracked. Payouts released when milestones hit.

For Brands

Stop paying for posts that don't perform.

Set base fee, CPM, and milestones. Escrow your full budget upfront. Unreached CPM pool refunded.

Launch a campaign

For Creators

Zero fees forever.

See earn-up-to before you apply. Base on go-live, CPM share as views grow, milestone bonuses per video.

0%platform fees
Join as creator